BRAND IDENTITY – PACKAGING DESIGN

TOP3!

Brands need a way to convey what they stand for and the experiences they will deliver. Top3! needed a combination of an identity and visual designs which showcased their energetic sense of fun in a way that allowed them to stand out. This was achieved with reference to retro style and through the inspiration gained from the type style Marvin Visions. Genre-specific colors and an enticing text-heavy layout were then formed to tie together an identity based on the musical memories the game allows players to share. 

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