CAMPAIGNS – PRINT & PACKAGING – DIGITAL DESIGN
SUNDIAL BRANDS
SHEA MOISTURE
Sundial Brands rooted in rich cultural heritage, strengthened by ethically sourced certified organic ingredients and built upon the purpose driven Community Commerce business model, stands for all things real and authentic. It's a subsidiary of Unilevers, with B Corp and Fair for Life certifications. SheaMoisture, SheaMoisture Men, Emerge, Nubian Heritage, and nyakio™ are some of the sub brands that fall under the Sundial Brands banner. All of these are brainchildren of enterprising individuals inspiring through their dedication to family traditions and recipes amalgamated into modern day wellness solutions.
SheaMoisture with natural and organic products, proudly display their human element facilitate their audiences to relate with them. The brand is an endeavor to support entrepreneurs who dream to share their cultural wisdom with the world through unique organic wellness recipes passed through family traditions. For SheaMoisture, the key visuals are developed with the deep human connection of the brand. The design grid is kept inclusive of both the genders, representing self assured and well-groomed individuals owning their unique sense of style.
WE ARE HAIR – WE ARE HERE
A campaign on a fresh take and approach to telling the story - SheaMoisture is hair. The brand empowers through hair and support entrepreneurial endeavors. As the leaders of natural hair care, SheaMoisture is here to lead in providing opportunities and support to the next generation of hair to grow their business to the next level.
The message is confident, cool, and declarative. Tone is approachable and conversational. SheaMoisture’s We Are Hair / We Are Here campaign is authentic, relatable and with the goal of building deep connections with the consumer.
CAMPAIGN
