Brand Identity – Packaging Design – Website

Genotype

There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors. Graphic elements were then added to strengthen the visual connection with the brand and introduce the chromosome as the brand mark.

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