Brand Identity – Packaging DesignARATA STUDIO
A good brand has a head which knows where to go, when to go, and how to get there. A great brand also has a heart, which gives love and purpose. The best brands have a “who”, which makes the brand unique and loveable.
Arata Studio has all three. With a heart for nature and a head for selling things, the founder began selling plant-based ornaments on Instagram. Today, the world laps up on sustainable architecture and interior design.
This design reflects the blend of natural beauty with human ingenuity, and traditional with modern styles. The bespoke script is a fun take on a classic. With a 1970’s groove, it nods to a time which experimented with the new and the old. The space between the forms inspires us to consider where they may go to next, reminding us of the journey the studio has made so far.
