BRAND IDENTITY – PACKAGING DESIGN

ROONEY’S BURGER JOINT

Sometimes old is new. This design uses primary colors and an old-style script to capture the spirit of this fresh but fast food brand. The retro design is not unlike other burger joints and you can tell it a mile off as one. But up close you are invited by the Bukhari script, by Indonesia's Mikrojihad Inc., to consider the menu, which is designed to be jovial and simple so that there’s nothing to get in the way of those tingling taste buds.